![]() ![]() Training videos related to your products or services can help build rapport with your prospects and customers. Informational videos build trust and thought leadership for your brand Consider how many ways you could use a product demo video to engage prospects and enhance the customer experience. This is even better if your training video is customer-facing and can be used as a marketing resource. Sharing knowledge and training resources is as easy as sending a link. Instead of spending a lot of time explaining a concept over and over again, you can easily upload a training video to YouTube, your company’s cloud, or any other internal or public video-sharing platform. Plus, they can always revisit the training material whenever they need a refresher, instead of having to hunt down an expert or search endlessly online for answers. They can watch their course videos when they have time, from anywhere in the world. Making training videos and sharing them online provides more convenience for your viewers. Online video trainings are more convenient Instead, why not record your training session and reuse it over and over again whenever the need arises? Whether you have to hire a trainer to come to your office, or one of your employees has to take time away from their other work to run a training session, it’s costly! Plus, in-person training requires you to ensure that all new employees are present for the training session, which could include flight and hotel costs. If you’re putting together a training program for work, consider the cost. Go to Wyzowl to check marketing statistics If you can present new information in people’s preferred learning medium, you’re more likely to get good engagement and higher levels of retention. Videos are a more engaging learning mediumħ3% of viewers would prefer to learn via video over other formats and media. ![]() The trainee is more likely to grasp the information the first time, and rewatching the video will still take less time and improve retention better than reading the manual multiple times. Compare that with a 3-minute video, in which you can present the same information in a more engaging manner. In those 10 minutes, the trainee will only receive the information from the handbook once and will need to read it over again a few times to retain relevant information. Consider a training handbook that takes 10 minutes to read. Watching a video can help viewers understand training materials faster and more efficiently than reading a manual. The human brain processes information from imagery 60,000 times faster than words. ![]() People retain more info from videos than other media ![]()
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